Forget "Unbiased" Reporting

I was going through the blogosphere earlier today when I came across an interesting post on http://www.buzmachine.com/ (accessed May 8, 2008). This is the blog of a man named Jeff Jarvis, an individual who has extensive experience in the media world having been the founder and editor of Entertainment Weekly among many other stints in the media world (more about Mr. Jarvis: http://www.buzzmachine.com/about-me/). This blog examines controversies within the media, and today Jarvis is examining a blog written by a man named Nick Denton (article may be found here, accessed May 8, 2008: http://gawker.com/5008177/why-the-times-should-abandon-the-news+opinion-divide) that criticizes the New York Times for having blogs. Mr. Denton feels that, as blogs are written in a human voice, that they are biased and ill-suited in the modern media world.
Mr. Jarvis presents an interesting perspective on the argument with which I am inclined to agree. He explains that yes, blogs may have bias; however, bias has always existed within the media, even written media. Mr. Jarvis focuses on what he calls the "organizational divide," (http://www.buzzmachine.com/ accessed May 8, 2008) which is the consolidation of opinion filtering through the editors of written media. He argues that blogging is simply a more individual and exciting way to present ideas and perspectives.
I agree in a way with both men. I feel that newspapers have been feeding themselves and the public a lot of self-righteous junk about how unbiased and "holy" they are. We need to present stories and articles as opinion because, let's be serious, that is what they are. Anyone can look at a series of statistics and derive completely different conclusions. These are informed opinions, but they are opinions nonetheless. I feel it is irresponsible of the media to operate under an unbiased facade, and opinions should be recognized for what they are.